In the advertising machine industry market, some consumers are just starting out on the advertising machine and ordinary residential TV sets are still skeptical about the differences. Recently, I found that the advertising machine manufacturers in the daily work of communication there is always a problem, the customer inquires about advertising machine products, often will be advertising machine and LCD TV sets for comparison, such as “your advertising machine and the same size LCD TV compared to the price of how?” “How is the price so high ah, LCD TVs do not have to be so expensive ah?” Let’s listen to the expert is how to answer this question, which also helps to help consumers in the initial purchase of digital signage, make a more informed decision, so that you buy the advertising machine products as you wish. It also allows consumers to clearly understand why the advertising machine is so much more expensive than the LCD TV?
1.The advertising machine can produce a better return on investment than the television
Compared with ordinary TV sets, commercial advertising machines usually produce a better return on investment, and their results are more significant. Home televisions are not designed to be used 24 hours a day for long periods of time. If they are used for too long, TVs can suffer from image residue, color fading, and other problems. Digital signage displays, on the other hand, apply commercial LCD panels, which are specially designed for prolonged use. According to testing, digital signage displays have a service life of more than 50,000 hours, and the featured technology applied can reduce the risk of image residue. In addition, they have cooling fans, external ventilation to ensure that the screen operates at the optimal room temperature. Of course, televisions are not designed to be used in commercial environments, and if you do use them in a commercial environment, the TV manufacturer’s warranty is voided. For example, if a fire or other damage occurs in your business because the cooling system of your TV stand does not function at high loads, you will not be able to get the commercial insurance coverage you are entitled to.
2.The advertising machine than the TV display quality and effect are better
When you are trying to convey information and trying to make others understand, the quality and effect of the display is above all else, and the mission of digital signage displays is on this. Driven by multimedia information distribution systems, commercial displays are also more aesthetically pleasing and visually appealing. Secondly, commercial displays are brighter and more atmospheric, and when compared to residential televisions, they have better contrast ratios. This is partly due to the fact that the viewing distance of a television is relatively short and shallow, whereas in a commercial environment, the distance between the display and the viewer is a bit longer. Another distinctive feature of commercial displays is that, regardless of screen orientation, when compared to a television set, which is not suitable for three-dimensional use, the viewing angle will be much wider.
3.The advertising machine more than the TV can enhance the corporate brand image
Television panels often have a lot around the logo and template for the market, this information is often highlighted and emphasized, if used for commercial purposes will be noisy, not only looks unprofessional, but also and the original intent of the screen is contrary: the screen is used to convey information. Yusong technology advertising machine will keep this in mind, it does not display any logo, its design style is also well organized, professional fashionable, elegant and chic, but also in accordance with customer requirements for you to customize their own LOGO panel. This not only improves brand exposure, but also helps to enhance the overall image of the company.
4. The advertising machine than the TV structure is more secure
One difference between an advertising machine and a television is that a digital signage display has a sturdy metal casing and its LCD panel is protected by a temperature-adjustable glass layer. The screen needs to have a lockable compartment for internal memory and USB ports, or the screen needs to have an internal flash card to prevent content tampering.
5.The advertising machine than the TV function is more complete
Of course, there is an essential difference between the advertising machine and LCD TV. Advertising machine is a commercial product, the two applications are not the same, there are floor, car, building advertising machine. Television simply play TV programs, while the advertising machine can play a variety of video according to the different needs. In the playback function, advertising machine is much more powerful than LCD TV, such as timer switch, support a variety of formats of video files, or network version, you can realize the remote operation and control through the Internet, there are now advanced interactive advertising machine, the realization of the touch function, face recognition, electronic window and so on, greatly attracting the customer’s eyeballs. On the product itself, the advertising machine is mainly composed of LCD screen, driver board, decoding board, power supply and so on. Advertising machine on the hardware and software requirements are higher, which is determined by its application object. Like outdoor advertising machine, the shell requires stable and sturdy, and to be able to use for a long time, often in the outdoor 24 hours uninterrupted operation, the dustproof, brightness and heat dissipation of the product has very high requirements. Customers have different functional requirements, but also to have a powerful software to provide support for different technical areas.
6.The advertising machine more stable performance than the TV
Advertising machine, building advertising machine, car series, floor-standing advertising machine, dustproof performance is more. General LCD monitors, or televisions, only used in small spaces, such as homes, living rooms, relatively clean environment, temperature and humidity control is also more reasonable. And building advertising machine, car series, floor standing advertising machine, LCD advertising machine, more in the noisy public places, more dust, temperature and humidity will not be very stable. Therefore, the building advertising machine, vehicle-mounted series, floor standing advertising machine, LCD advertising machine digital signage machine dustproof performance should be better. Building advertising machine, vehicle-mounted series, floor standing advertising machine, LCD advertising machine, digital signage, suitable for long-term uninterrupted use. With personal, family use habits are very different, LCD advertising machine | network advertising machine | digital signage often 24 hours a day uninterrupted operation, similar to the difference between a server and a PC. In the display panel type material, the two are basically the same, but a long time of work, the accumulated heat is very easy to make electronic products aging. Therefore, LCD advertising machine | network advertising machine | digital signage heat dissipation performance should be stronger than LCD monitors and home TVs, additional heat sinks, cooling fans, etc. to have special requirements. The relevant industry has certain standard regulations. Perhaps, the PC can act as a server for a short period of time may be, but the ability to work uninterruptedly, the stability of the server is much higher than the PC, LCD advertising machine | network advertising machine | digital signage is the same reason. To ensure that in a variety of “uncomfortable environment” to work, to ensure that 24-hour uninterrupted work to improve the stability of the LCD advertising machine | network advertising machine | digital signage to have additional settings, increasing certain costs.
7.The advertising machine than the TV higher brightness
As the LCD advertising machine | network advertising machine | digital signage generally appear in the open field, better lighting, home TV and civilian monitor brightness is difficult to meet the demand, so high brightness is also a major feature of the LCD advertising machine | network advertising machine | digital signage, the cost is difficult to estimate.
8.The advertising machine than the TV display area difference.
Whether it is a monitor or a television, the display area and display ratio have certain industry standards. For example, the LCD display size of 32 inches, 37 inches, 40 inches, 42 inches, 46 inches, etc.; and the display ratio are controlled in 4:3, 16:9 and 16:10, the special ratio will not generally appear. In this regard, LCD advertising machine | network advertising machine | digital signage and industrial displays are also different. In order to meet the needs of special venues for publicity and demonstration, LCD Advertiser|Network Advertiser|Digital Signage will have products with non-standard display ratios, long stripes, or squares, and so on. Developed for the special needs of LCD advertising machine | network advertising machine | digital signage, naturally more expensive than the generalized assembly line production of products.
9.Advertising machine than the TV interface layout is different
In terms of civilian monitors, there are generally only three kinds of interfaces, VGA, DVI and HDMI, DP interface is relatively rare; in the field of industrial applications, the BNC interface will have a special purpose. In terms of TV sets, the diversity of interfaces is emphasized, and more audio-visual devices can be connected, with the most variety and number of interfaces. However, for customized products, LCD Advertiser|Network Advertiser|Digital Signage often only has a dedicated one video interface, plus an S232 serial port for programmable control. This has some similarities with industrial LCD monitors.
10.Advertising machine more environmentally friendly than TV
Home or personal use products, will be more concerned about power consumption, promote environmental protection and energy saving. In this regard, LCD advertising machine | network advertising machine | digital signage and industrial monitors are similar, do not deliberately request to reduce power consumption, only requires stability; additional cooling system, high brightness backlight design, will greatly improve power consumption.
