Vertical advertising players are a commonly used media tool in modern advertising. They can display advertising content in public places, helping companies attract consumers’ attention and enhance brand awareness. However, for the vertical ad player to work optimally, it needs to be set up correctly. So, how to set up the vertical advertising player? Here are some reference suggestions for you.
First, identify the right placements. Vertical advertising players should be placed in places with large human traffic, such as shopping mall halls, airport terminals, hotel lobbies, etc. By choosing the right location, you can ensure your ad content is seen by more people. At the same time, attention should be paid to avoid selecting a position that blocks the line of sight to make full use of the display effect of the advertising machine.
Secondly, choose appropriate screen brightness and clarity. According to the specific ambient light conditions, adjust the screen brightness of the advertising player to ensure that the advertising content is clearly visible. At the same time, select the appropriate screen definition based on the content characteristics of the advertisement and the distance from the audience. Generally speaking, if the audience is far away from the advertising machine, it is necessary to choose a high-definition screen so that the audience can clearly see the advertising content.
Third, reasonably set the advertising play time and cycle. Set the time period for advertising playback according to the audience’s usage habits and advertising needs. For example, in the shopping mall lobby, you can choose the morning and afternoon periods when there is a large flow of people, while in the airport terminal, you can choose the morning and evening periods when passengers are concentrated. In addition, the advertising cycle must be set based on the timeliness of the advertising content. For time-sensitive ads, the cycle can be shortened to keep the ad content fresh.
Finally, update ad content regularly. An important feature of the vertical advertising player is that the advertising content can be changed at any time. Therefore, in order to maintain the interest and curiosity of the audience, advertising content needs to be updated regularly. Ads can be changed based on seasons, holidays, or specific promotions to catch the viewer’s eye and make them pay more attention to the ad player.
In short, the settings of the vertical advertising player play a vital role in the effectiveness of advertising. By choosing the appropriate placement, adjusting the screen brightness and clarity, setting the ad play time and cycle, and regularly updating the ad content, the vertical ad player can achieve the best publicity effect and bring more business opportunities to the enterprise. and brand recognition.
